class B and 3 large regions
of class C) and three management departments
(1 management department of class A, 2 management
department of class B). It has also set
up gradient employee development mechanism
and flexible employment mechanism in accordance
with modern enterprise system, and formulated
and implemented the performance-oriented
dynamic salary system.
According to the market competition situation
of new teaching materials, it has formulated
in good time the marketing strategy of ¡°Maximizing
Market and Profit¡±, and specified the business
concept of ¡°Lower cost, Higher Efficiency,
and More Achievements¡±. Every year it will
make full and scientific demonstration to
the market target, marketing strategy, operation
way and cost budget and it has formulated
considerable and detailed implementation
scheme. With the guide and strong support
of the Group, it has generalized the trial
teaching materials of national course standard
in the whole country and obtained span-type
development through employee¡¯s mutual effort.
By fall in 2005 and early 2006, the trial
teaching materials of national compulsory
education course standard are going to be
sold on the markets out of Hunan Province.
In 26 provinces, cities and autonomous regions
throughout the country, there are 3980 trial
regions using the new teaching materials
published in Hunan. The trial teaching materials
of national course standard for senior high
school students have been sold on 400 trial
counties and regions in 5 provinces such
as Guangdong, Shandong, and so on. There
are about 41,000,000 middle school students
and pupils in China using the trial teaching
materials of national course standard published
by the Group. And the production value of
new teaching materials reaches 530 million
RMB in the whole year.
Through years¡¯ effort, the teaching materials
center has organized a training expert team
composed of 260 members, including core
members of national course standard group,
compiling experts of teaching materials
and teaching experts in each subject, built
the service support system for new courses,
and new teaching materials that is based
on the gradient advance of ¡°Pre-service
Training, Teaching Callback, Teaching &
Research Support, Assessment of Teaching
Materials, and Subject Study¡±. It also reinforces
the construction of trial example bases
in China, which effectively boosts the integration
of publishing resources and education resources,
winning the recognition of trial regions.
Through implementing the marketing, generalization
and training service, the new teaching materials
of the Group have become the brand with
a bigger influence in new teaching material
markets in China.
Depending on the business concept of ¡°Wisdom
upon Good Mentality, Achievement upon Hard
Work¡±, it will create the enterprise spirit
of ¡°Honesty, Innovation, Fair and Assiduity¡±,
so as to create the market brand of new
teaching materials for the Group and realize
the ideal and concept of Hunan publishers
to make contribution to the education reform.
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