With the innovation system
Rednet.cn has integrated media resources
for accesses the net and set up first domestic
group of correspondents for internet news
service in China. Among the peers, we launched
the first reporting trip for network media
"online media¡¯s reporting trip to Hunan".
Meantime, the market of messages service
for cell phone users, made Rednet.cn the
first news website of obtaining lead experience
of making profits and national prestige.
All these won full affirmation and tremendous
support from The Central Propaganda Department
and the Information Office of the State
Council public office. Rednet.cn confirms
various types of media resources in Hunan
Province and forms a "the aircraft
carrier" of the Hunan online news service
in order to obtain the goal of the top brands
of Hunan network media. Through six times
of edition innovation, Rednet.cn has equipped
with over 30 channels. The quantity of renewal
news and daily information reaches 30,000
articles. Providing with most authoritative,
richest, the most prompt Hunan news, rednet.cn
has collected news from each aspect of the
Hunan including the society, the economy,
the culture, the life and so on. It is the
significant window for knowing Hunan on
the perspective of world. "Red Pepper
Column", "Common People's
Voice" and "Infrared Ray¡±, the
three big columns, successively win "the
Hunan news prize of outstanding columns".
"Red Pepper Column" wins the prize
of ¡°the Outstanding Column of China internet
website", which becomes the only Column
of important news website column selected
in Hunan province. In 2005, rednet.cn became
the unique news websites being selected
as "50 websites of most commercial
potential in the future of China".
In 2004, Shu Bin, Rednet.cn general manager
and the chief editor, was elected ten news
Figures in the Chinese Internet business.
For several years, colleagues and leaders
from hundreds of websites have visited Rednet.cn
to exchange experiences. The domestic influence
of Rednet.cn has been enlarged that gain
national and abroad attentions, and it has
grown more competitive day by day, also
has the certain overseas influence. The
daily visit flow is nearly 1.5 million,
while the WVAS user reaches 400,000. Rednet.cn
made profits since 2003. Rednet.cn employs
around 100 staff members, and presently
is constituted of seven sectors, namely:
News center, interaction department, WVAS
department, e-business department, advertisement
department, technology department, executive,
finance department, and editor-in-chief
office.
According to the 11?5 Plan of Hunan Province,
the missions for Redent.cn in the next 5
years include maintaining its top 5 position
in the provincial-level portals, growing
up to a renowned medium in the Chinese language
media and the top 5 news service portals
in China. In the following 5 years, Rednet.cn
will enhance news collection and integrate
media resources in Hunan Province. It will
be devoted in WVAS, network service, e-business,
and online games, to develop an integrated
profitability pattern. Rednet.cn will become
a comprehensive network service platform,
with Hunan news portal as its flagship.
By 2008, the advertisement service will
bring most of the income for Rednet.cn.
With its high daily visiting flow, Rednet.cn
prepares roadshows for going public in 3
years. With the help from the HPIH Corp.,
Rednet.cn will integrate the press source
in the province, and build up the online
press information centre in the website
as a landmark cultural project of the province.
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